Adam Schweigert

Digital strategist interested in the intersection of nonprofits, journalism and technology.

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Monthly Archives: January 2012

Brand Journalism Has A Lot To Learn From Real Journalism

Posted on January 31, 2012 by aschweigert
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If you’re considering hiring a “brand journalist,” rather than co-opting journalism in name only, why not also steal and adopt the standards that have made news organizations such trusted institutions? Continue reading →

Posted in Marketing | Tagged brand journalism, Branding, content, content marketing, journalism, marketing, Social Media | Leave a reply

Social Search Is Only As Good As Your Friends (And That Could Go Either Way)

Posted on January 12, 2012 by aschweigert
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I’m not very impressed so far with Google’s new personalized search results, but there’s hope! Google already has the ability to make social search quite a bit smarter. Here’s how. Continue reading →

Posted in Social Media | Tagged antitrust, EPIC, FTC, Google+, search, search results, Social Media | Leave a reply

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About Adam Schweigert

adam schweigert I'm a strategist with Mindset Digital interested in the intersection of nonprofits, journalism and technology. All opinions expressed here are mine and not those of any of my employers, clients, etc. If you'd like, you can read more about me here.

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