Adam Schweigert

Digital strategist interested in the intersection of nonprofits, journalism and technology.

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Beware Angry Customers, Especially Those Bearing (Musical) Gifts

Posted on December 27, 2011 by aschweigert
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In a time where one angry customer can do irreparable damage to a brand at the speed of social media, beware the customer with musical talent. Continue reading →

Posted in Social Media | Tagged Aaron Copland, Advertising, Ballet, Beef Council, Branding, George Gershwin, Music, Rhapsody in Blue, Rodeo, United Airlines | Leave a reply

Four Simple Tips To Make Your Presentations More Shareable

Posted on December 23, 2011 by aschweigert
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Make your presentations more shareable and enhance your reputation by using these few simple tips. Continue reading →

Posted in Presentations, Social Media | Tagged Powerpoint, Presentations, Social Media, Twitter | Leave a reply

Here’s The Thing: It’s O.K. For Public Radio Hosts To Have Political Opinions…If They’re Alec Baldwin

Posted on November 28, 2011 by aschweigert
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Should the airing of political opinions be completely off limits for public radio hosts? Or should we cut Alec Baldwin a break? Continue reading →

Posted in Public Media | Tagged #pubmedia, Alec Baldwin, Caitlin Curran, ethics, Here's The Thing, journalism, Lisa Simeone, NPR, public radio, WDAV, WNYC | Leave a reply

3 Ways Brands Are Using Pinterest And 5 Ways They Should Be

Posted on November 21, 2011 by aschweigert
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Could up-and-coming social bookmarking service Pinterest be the next big thing for social shopping? Here are a few ways brands have started using Pinterest and some ideas for those who are thinking of taking the plunge. Continue reading →

Posted in Blog Posts, Social Media | Tagged media, pinterest, retail, shopping, Social Media | 6 Replies

Please Don’t Be The McRib of Facebook Pages

Posted on November 15, 2011 by aschweigert
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When it comes to Facebook pages is bigger always better? or is there sometimes an advantage to be had for being small? Continue reading →

Posted in Blog Posts, Social Media | Tagged EdgeRank, Facebook, McDonalds, McRib, Social Media | 4 Replies

Straight Talk About Facebook’s Talking About This

Posted on October 10, 2011 by aschweigert
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Facebook recently overhauled their Insights dashboard for page administrators and in the process added a new metric to brand pages called “people talking about this.” Is this a good or bad thing for brand pages? Continue reading →

Posted in Blog Posts, Social Media | Tagged Facebook, Measurement, Talking About This | 1 Reply

@TheOnion’s Twitter Account Not Hacked, Just Not Funny

Posted on September 29, 2011 by aschweigert
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I really like Storify.com for capturing interesting goings-on in the social media world. Here’s a little gem that unfolded earlier today: Continue reading →

Posted in Cool Tools, Social Media | Tagged Storify, The Onion, Twitter | Leave a reply

Live-Blogging SXSW: Can Crowdsourcing Save Classical Music?

Posted on March 15, 2011 by aschweigert
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Live-blogging a 2011 SXSW Interactive panel entitled “Can Crowdsourcing Save Classical Music”. Continue reading →

Posted in Music | Tagged classical music, drew denbo, graham parker, joshua gindele, radio, sxsw | Leave a reply

SXSW Panel Aims to Give Islam a Brand Makeover

Posted on March 15, 2011 by aschweigert
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Highlights from a 2011 SXSW Interactive panel entitled “Rebranding Islam in America” Continue reading →

Posted in Uncategorized | Leave a reply

Homeless Man in Columbus Has a Golden Radio Voice

Posted on January 4, 2011 by aschweigert
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In early January a video of a local homeless man with a “golden voice” went massively viral on YouTube. Here’s how I used a tool called Storify to document the story’s development. Continue reading →

Posted in Cool Tools, Social Media | Tagged Golden Voice, Social Media, Storify, Ted WIlliams, Video, YouTube | Leave a reply

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About Adam Schweigert

adam schweigert I'm a strategist with Mindset Digital interested in the intersection of nonprofits, journalism and technology. All opinions expressed here are mine and not those of any of my employers, clients, etc. If you'd like, you can read more about me here.

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