I attended and interesting session at SXSW this morning entitled “Rebranding Islam in America.”
It’s a topic that I’ve been following for a while, though, admittedly not as closely as when I was working on Muslim Voices back at WFIU.
From the panel’s description:
Stopping terrorism in America and the views Americans have of their fellow Muslim Americans cannot be resolved by a better brand campaign, but it surely wouldn’t hurt. In this era of accessible information, does Islam need a new brand identity? Can we create a campaign using modern communiques of social media and messaging that clearly divorces Modern Islam in America from the terrorists?
The panel was moderated by journalist Joel Mowbray and included:
- Alona Elkayam (321 Takeoff)
- Daisy Khan (American Society for Muslim Advancement)
- Michael Maslansky (maslansky luntz+partners)
- Zeenat Rahman (Interfaith Youth Core)
I put together a few highlights from the session for Muslim Voices using Storify: